Today’s pet parents are more informed, more curious, and more involved in every decision they make for their animals. They read labels carefully, research ingredients, and ask brands to be upfront about what goes into each bag of kibble or can of food. This growing demand for transparency isn’t just a trend. It’s becoming a new standard. And for brands who want to build trust, that means being ready to respond with confidence and clarity.
That confidence starts with the ingredients you choose. When your inputs are refined, traceable, and backed by science, your brand can tell a story that resonates with today’s shoppers. It becomes easier to earn loyalty, stand out on the shelf, and build a foundation of trust that lasts.
The Push for Ingredient Clarity
More than ever, customers want clear, honest communication about what they’re feeding their pets. That means knowing exactly what each ingredient is, how it functions, and where it came from. Many pet owners now hold their pet’s food to the same standards they hold their own.
Recent surveys show that:
- 77% of consumers want to know what the ingredients in their pet’s food are
- 73% of consumers want to know where those ingredients came from
This demand for ingredient clarity is pushing brands to rethink how they source, communicate, and market their products. The more transparent you are, the more trustworthy you become.
Traceability Builds Trust
Ingredient traceability isn’t just about meeting regulations. It’s about building meaningful, lasting trust with your customers and partners. When every input in your recipe has a clear, documented origin, your brand can move from making claims to proving them.
Traceability makes it possible to:
- Identify the exact source of every ingredient
- Provide documentation to support label and marketing claims
- Offer greater peace of mind to retailers and customers
- Strengthen your quality control and food safety efforts
Having traceable ingredients empowers you to speak with authority about your product. It allows you to offer transparency that is backed by data, not just good intentions.
Quality You Can Stand Behind
It’s not enough for an ingredient to sound good on a label. It has to perform. Choosing high-quality inputs supports every part of your production process, from formulation through packaging and shelf life. And when you commit to quality, your customers notice.
High-quality ingredients offer:
- Improved shelf stability and reduced spoilage
- Consistent formulation and fewer reformulation cycles
- A cleaner, more reliable product experience
- Fewer risks of recalls and product failures
Making better choices at the input level helps protect your brand at every stage. It gives you more control, more consistency, and more confidence in what you’re delivering to market.
Gold Shield® Supports a Transparent Supply Chain
Gold Shield® Refined Chicken Fat was created to support brands that value integrity and clarity. It is fully refined for higher purity and shelf stability, and it is made to meet the demands of today’s consumer-driven marketplace. With fewer impurities, better performance, and a traceable origin, Gold Shield® helps you create a cleaner label and a stronger brand story.
By choosing Gold Shield®, you can reduce the need for additional additives and gain a reliable, high-performing fat source that fits into your quality and sustainability goals. Whether you are creating a new formulation or upgrading an existing one, you can feel confident knowing you are using an ingredient that aligns with modern expectations.
The difference is clear.
